Campaign plan

To optimally achieve your new customer acquisition goals, the campaign plan covers the following points in particular:

  • Target audience analysis
  • Selecting relevant advertising channels: Analog, digital
  • Selecting relevant advertising media segments and individual advertising media
  • Determining the most promising advertising media
  • Performing geographic optimisation (optional)
  • Creating a test matrix (proposal test, creativity test, concept test, etc. – optional)
  • Budget planning
  • Response forecast and CpX optimisation